Behind The Brand
Behind the Brand
Growing up with a nickname like ‘BooRay for Hollywood,’ having big dreams seemed inevitable. As the youngest of 3 girls, and by far the most fashionable, I witnessed the way in which clothing could impact every aspect of one’s life. For better or for worse, clothing holds the capabilities to enhance or hinder one’s power. I aim to create clothing that empowers all the best aspects of a person, from their ornate quirks to their polished facades. Clothing can promote confidence & connection in extraordinary ways. At its core, BooRay is about rediscovering the power within a garment and the positive impact that comes from bringing it back to life. Once just a nickname, now a brand making its own statement.
Brooke McKee
Founder
Only the Best
Product Breakdown
BooRay revives, reworks, and reimagines the endless supply of forgotten garments, using a mix of cosmetic & structural alterations to bring them back to life. Each piece promotes intentional consumption, encouraging buyer’s to embrace elements that speak to who they are or even supports who they wish to become. We make personal style daring, yet approachable, allowing each garment to speak for itself and encouraging consumers to listen. We do the heavy-lifting to make sure each look is chic, unique, and thoughtfully designed, so all you have to do is listen to your gut. In a world where style speaks, we believe that each piece should say something.
Industry Practices
The fast fashion industry is one of the largest contributors to excess waste & environmental harm, flooding the market with disposable, mass-produced items. BooRay rescues unwanted clothing and reinvents it into one-of-a-kind pieces that speak louder than fast fashion ever could. We believe that when items are made different, they are worn different. By reimagining already existing garments, BooRay fights waste & promotes sustainable, meaningful fashion that celebrates individual style. Waste less, wear more!